Events Philosophy

Join us to discuss philosophy and leadership

Plato’s Academy Centre virtual conference on Sat 3rd Dec

Stories of Character, Confidence and Success

We’re looking forward to the forthcoming Plato’s Academy Centre virtual conference, titled Ancient Philosophy for Modern Leadership. I’ve been planning this event for several years, hoping to bring together a wide variety of academics, CEOs, and other leaders to discuss how ancient philosophies such as Stoicism can help us understand the role of leaders in the modern world.

This is very timely event! We see one leadership crisis after another, in business, education, government, and the military. Philosophy can teach us not only how to become better leaders ourselves but also what to expect from our leaders, and how to know good leaders from bad ones! The ancient Greek sage and lawmaker, Solon, likewise taught Athenians that to be a leader one must first of all learn how to be led by others.

We can also all learn more about how to raise the next generation of leaders, by becoming good parents and educators, as these too are leadership roles in our society. Finally, we must learn to lead ourselves, which is what philosophy promises to teach us, rather than being led by the nose, unwittingly, by Sophists and demagogues. To be a good teacher, you must first become a good student. “The greatest empire is to be emperor of oneself,” according to Seneca.

You will be hearing a wealth of inspirational and insightful talks from our stellar program of twenty speakers! Our two keynotes are Justin Stead, the president of the Aurelius Foundation, and CEO of Radley; and Prof. Nancy Sherman, from Georgetown University, author of Stoic Wisdom. We have presentations from many authors and experts, including former advisor to General Mattis, Mick Mulroy, CEO of Muck Rack, Gregory Galant, and Tom Morris, author of The Stoic Art of Living. I’ll also be giving a presentation on Socrates and Leadership.

Please share the details with your friends. Remember, these Plato’s Academy Centre events are completely free of charge. We welcome donations, of course, because they are necessary to fund the nonprofits continued work — including doing more of these events in the future. You’re able to enjoy these talks free, in other words, because someone else has made a donation, for which we’re very grateful. Thanks, as always, for your continued support!

Look forward to seeing you there,

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Donald Robertson

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History Hypnotism

James Braid’s Hanover Square Talks on Hypnotism (1842)

The Hanover Square Rooms in London, 1843

Editor’s Preface

This is possibly James Braid’s very earliest publication on hypnotism; his letter was dated March 7th 1842 and published in the March 12th edition of The Medical Times. In it he does not use the term “hypnotism”, though elsewhere he suggests it was already in use by him at his lectures. The anonymous report which precedes his letter mentions his use of the expression “neuro-hypnology”, albeit spelt incorrectly.

Indeed, this is one of Braid’s most interesting letters, providing a neat summary of his early theory and practice.  It illustrates how, from the outset, Braid’s work was independently reported, and publicly examined and endorsed by a wide variety of observers, including some of the most distinguished scientists and physicians of his day.  In his first booklet on the subject, published shortly after this letter, a frustrated Braid reminds his critics of the sincere and persistent efforts which he made in order to substantiate his views,

Had I not, moreover, stated the fact that impressed with the importance of the subject, I had, at great personal inconvenience as well as pecuniary sacrifice, gone to London, that my views might be subjected “to a rigid examination” of the most learned men in our profession, to propound to them the laws by which I consider it to act, and above all, to prove to them “the uniformity of its action” and its practical applicability and value as a curative agency, by [my] mode of operating. 

Satanic Agency, etc., 1852

This journalist’s report and Braid’s subjoined letter, show the extent to which, with the limited means available to him, Braid attempted to develop his theory in a credible manner.  In Neurypnology (1843), Braid comments on the role of Dr. Herbert Mayo, one of the most distinguished medical scientists of the period, at the meeting,

I am fully borne out by the opinion of that eminent physiologist, Mr. Herbert Mayo, in my view of the subject, that my plan is ‘the best, the shortest, and surest for getting the sleep,’ and throwing the nervous system, by artificial contrivance, into a new condition, which may be rendered available in the healing art.  At a private conversazione, which I gave to the profession in London on the 1st of March, 1842, he examined and tested my patients most carefully, submitted himself to be operated on by me both publicly and privately, and was so searching and inquisitive in his investigations as to call forth the animadversions of a medical gentleman present, who thought he was not giving me fair play; but which he has assured me proceeded from an anxious desire to know the truth, not being biased by having any peculiar views of his own to bring forward; and because he considered the subject most important, both in a speculative and practical point of view.

In his Electro-Biological Phenomena (1851) Braid describes a successful public demonstration delivered by him in Manchester, adding,

I was equally successful in operating upon a number of strangers together at a private conversazione, given to the profession in London, in March 1842, sixteen out of eighteen having passed into the sleep, simply by maintaining a steady fixed stare and fixed act of attention, whilst gazing at root of a chandelier.  Most of these had never been so tried before.  I never touched any one of them until their eyelids closed.  Mr Herbert Mayo, the eminent physiologist and surgeon, tested them, and ran a needle from the back to the palm of the hand of one patient without his (the patient) evincing the slightest consciousness of pain, or remembrance of it after awaking.

Dr. Mayo subsequently published his own favourable account entitled ‘On Mr. Braid’s experiments’, in the next volume of the Medical Times for 1852.

James Braid
Portrait of James Braid

[Report by Anonymous Correspondent]

Mr. Braid delivered two very excellent lectures on this subject last week, one on Tuesday the 1st of March, at the Hanover Square Rooms, the other, the following day, at the London Tavern.

The lecturer commenced by giving his audience a detailed explanation of the theory and phenomena of animal magnetism, and entered fully into the subject, illustrating the paper by physiological facts, and several interesting anecdotes.  He prefers the term “neuohypnology [sic., an obvious typographical mistake], or the rationale of nervous sleep,” to that of animal magnetism, and thinks that that term is more proper, inasmuch as the effect is produced through the medium of the nervous system. Several experiments performed after the lecture.

The first was a young woman, whom Mr. Braid directed to look at her own finger; in two minutes the face became flushed, the woman sighed, and the eyes closed. She was then requested to sit down, which she did; her arms were raised and also her legs; ammonia was placed under her nose, the galvanic battery applied, pins stuck in the forehead and legs, and without the woman evincing the slightest pain.  The second experiment was upon two deaf brothers, one of them was magnetised by looking upwards, and in three minutes the effect was produced.  Mr. Braid extended both arms, which remained so for some time; he then clapped his hands, and the boy instantly became de-mesmerised.  The experimenter stated that the hearing was increased twelvefold during the time the patient was under the influence of the magnetising process.  The elder brother was then subjected to the same process, and became magnetised in about three or four minutes; a percussion cap was fired at his ear when in this state, but no effect supervened.  It is a singular thing that [presumably at a different stage in the lecture] the pulse in this boy increased from 84 to 140[bpm], and Mr. Braid remarked that such was generally the case.  [Braid repeatedly makes this observation in his writings, which seems to be verified by the reporter.  The induction of rigid catalepsy seems to roughly double the pulse, raising it to a level more typical during intense aerobic exercise.]

The third experiment was upon his own footman [perhaps the young “man-servant” discussed in Neurypnology]. In this case he bandaged the man’s eyes and in three minutes he was asleep; he was subjected to nearly the same experiments as the preceding.  Mr. Braid then recovered him and directed the man to turn his eyes to the side; in a few minutes the eyes closed, and the most curious effect was produced; the man began gradually to turn round, a circumstance by no means uncommon with those who turn the eyes to the side (so the lecturer informed us).  [This phenomenon might be compared to Braid’s later observations on “muscular suggestion.”]

The fourth experiment was upon a young lady, whom Mr. Duncan [who had previously conducted lectures introducing Braid’s work to the London audience prior to his arrival] had been in the habit of experimenting on.  This was a very interesting case; after being magnetised, several objects were placed before her eyes (which were closed), and she distinctly names each article in succession [an illusory feat, later attributed by Braid to the ability to see through eyelids which are not properly closed]; she then walked about the platform, and knelt and arose at the request of the lecturer.

The last and concluding experiment was upon a young woman, who after going through nearly the same operations, finished by singing “off, off, says the stranger,” and it really seemed as if she were about to go off.

[Braid’s Letter to the Editor]

To the Editor of the Medical Times,


I feel obliged by the kind note you have sent me stating your intention of honouring me by a report of my lecture.  I much regret you could not attend the conversazioni, but I shall furnish you with a brief account of what took place on that occasion.  When I had briefly explained to those present my theoretical views, and the ground on which I had come to such conclusions, I expressed my intention to exhibit the phenomena on some of the subjects I had brought with me; some stranger proposed that it might be still more satisfactory and convincing to all present, were I to operate on a stranger, to which I readily assented, provided any one present was willing to become the subject of experiment.  It was then announced that a person born deaf and dumb was present, and had come with the express desire to be operated on, and would now come forward if I chose to begin with him.  I assented, and the patient came forward accordingly.  He was totally deaf, was never known to have heard sound at any time in his life, and was 32 years of age.  In about eight minutes, I evinced to all present the most incontestable proof of hearing being restored.  I then operated on another stranger successfully, and on a third, who was one of my subjects; the varied phenomena intended, and expressed as meant to be exhibited by said patient, were all demonstrated, to the satisfaction of all present.  The next operated on was Herbert Mayo, Esq., so well known to the profession; afterwards my other subjects were operated on, exhibiting these varied phenomena, both mental and corporeal.  As the last experiment of the evening, eighteen were subject to their operation at once, and in ten minutes 16 of the number [89%] were all in a state of somnolency, and some in the cataleptiform state, with insensibility to pain, as tested both by myself and Mr. Mayo [who seems to have shoved a pin straight through his hand].  The other two did not comply with my injunctions.  For the correctness of this statement, I beg to refer you to Dr. [Archibald] Billing [a physician and medical author] and Mr. Herbert Mayo, who tested the patients, and neither of whom I had had the honour of knowing till that evening.  [In Hypnotic Therapeutics, 1853, Braid adds, that of this group, ‘twelve of whom had never been tried before’, the sixteen responsive subjects ‘went into the condition at same time, by gazing fixedly and abstractedly on the root of a chandelier.’]  I should feel obliged by your recording the fact now stated, in addition to what your reporter might see or hear at the public lecture.  In short, the whole of my experiments go to prove, that there is a law of the animal economy by which a continued fixation of the visual organ, and a constrained attention of the mind to one subject, which is not of itself of an exciting nature; a state of somnolency is induced, with a peculiar mobility of the whole system, which may be directed so as to exhibit the whole or greater part of the mesmeric phenomena.

The remarks of your talented correspondent, Mr. Barrallier, relative to Mr. Catlow’s experiments, are quite in accordance with my own views.  I had made experiments to prove this, and had come to the same conclusion as Mr. Barrallier before I was aware of his experiments, and have confirmed them many times since on different subjects.  Mr. C.’s cases on the sense of hearing, touch, taste, smelling, and muscular motion, were nothing beyond natural sleep, at any rate totally different from mesmeric sleep, unless in those cases where the patients had been repeatedly operated on in my way, or through the eye. After a certain time, and frequency of being operated on in this way, the brain has an impressibility stamped on it which renders the patient subject to be acted on entirely through the imagination, and this is the grand source of the follies which have misled Mr. C. and the animal magnetisers.  I feel most confident of this, and shall feel obliged by your publishing this letter to record what I believe to be the fact.

On my return home, I delivered a lecture at Birmingham on Thursday evening, 3rd inst. [3rd March 1842], when I exhibited a series of experiments which were quite conclusive on the subject.  I am to deliver another lecture in Manchester next Saturday evening, when I shall exhibit the same, and many more, illustrative of the imagined transposition of the senses [i.e., seeing with the stomach, and other supposed paranormal abilities called the “higher phenomena” of Mesmerism], and the magnetic power of attraction, a report of which shall be sent to some of our papers, which I shall correct if any mistakes should appear before I send it.

I beg leave further to state, that as I have operated successfully on the blind, it is evident it is not the optic nerve so much as the ganglionic or sympathetic systems and motor nerves of the eye, and state of the mind, which influence the system in this extraordinary manner.

I have the honour to be, Sir, your much obliged and obedient servant,

James Braid.

3, St. Peter’s Square, March 7th 1842

PS. I may add, that last night I was called to a lady suffering the most agonizing Tic Douloroux.  In five minutes by my mode of inducing refreshing sleep, I succeeded in putting this patient into comfortable sleep, from which she did not awake till Sunday in the morning, being five and a half hours, and was then quite easy. By what other agency, I now ask, could such an effort have been induced.

Events History Stoicism

You are Invited to Join our Philosophy Cruise

In search of ancient wisdom: A Journey across Greece and the Mediterranean World

We have a very special announcement for our members… Tickets are now available to join me, Donald Robertson, for a once in a lifetime cruise, setting sail on March 24th and touring the Ancient Shores of Greece, Italy, and Sicily, until April 7th 2023.  Join us onboard the new expedition cruise ship Diana, for 12 nights, to discuss Greek philosophy.


The Swan Hellenic Diana only has so many cabins available at each price point… so you will have to act fast if you want to reserve your spot for the adventure of a lifetime.  Book now and you’ll also receive a signed copy of my graphic novel, Verissimus: The Stoic Philosophy of Marcus Aurelius.

Beginning in Athens, whose acropolis is the crowning achievement of Classical Greece, we will explore the Bronze Age Minoan palace of Knossos on Crete, walk the streets of medieval Rhodes, and marvel at the Monastery of Chozoviotissa, clinging to the side of a cliff on Amorgos. From the Peloponnesian port of Gytheion, we will visit the Byzantine town of Mystra, before sailing north to the oldest oracular site in Greece at Dodoni and to Emperor Augustus’s city of Nikopolis, built to celebrate his victory at the Battle of Actium. We call in Saranda on the Adriatic coast for an excursion to Butrint, an archaeological site that spans nearly 2500 years from the neolithic to the 19th century, and then cross the Ionian Sea to discover the Baroque splendor of Gallipoli and Lecce. We end this journey into the past with a visit to Syracuse and the marvelous Greek and Roman ruins that still define its Old Town.

Throughout the voyage, I will be giving talks about the origins of Stoic thought, its focus on the art of living well, and its relationship to current modes of wellness and self-improvement.

Learn more about this exciting journey by downloading the full PDF brochure, for details of the itinerary and prices.  This offer is brought to you in collaboration with Classical Wisdom Weekly and Thalassa Journeys. If you’re looking for more specific details about the ship, itinerary or pricing, etc., please contact Thalassa Journeys directly on +1 866-633-3611 or email reservations@thalassajourneys.com.


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Donald Robertson

Swan Hellenic Diana Cruise Ship

Podcast: Stoicism and Psychotherapy

Talking with Tanner Campbell on his Practical Stoicism Podcast

I recently had a pretty in-depth and original discussion about Stoicism, psychotherapy, and our graphic novel, with Tanner Campbell for his Practical Stoicism Podcast. You can listen via Apple, Spotify, or other podcast links available on Tanner’s website.

Books Marcus Aurelius Stoicism Verissimus

Marcus Aurelius: Spoiler Alert!

How we created a graphic novel about Stoicism

He dies at the end. Actually, he dies at the beginning. We borrowed that idea from How to Think Like a Roman Emperor when writing the script for Verissimus, because it made it much easier to structure the story of Marcus Aurelius’ life by embedding it within a framing story about his death. So this is how the book begins…

Verissimus was a labor of love. Our 260-page full-color graphic novel about the life and philosophy of the Roman emperor Marcus Aurelius, was published in July 2022. It took a small team of us about two and a half years to create — normally you’re given about one year to write a conventional prose book. The project began when I was contacted by an award-winning illustrator, from Portugal, called Zé Nuno Fraga, who had recently published the graphic novel Assemblywomen, the ancient Greek satire by Aristophanes. A couple of major publishing houses were interested and before long we had a book deal with St. Martin’s Press, an imprint of Macmillan.

Get Verissimus from Amazon

I’d never worked on a graphic novel before so I immediately plunged into reading books on the art of writing scripts for them, and illustrating them. The best is Scott Macleod’s fantastic Making Comics, which I read cover to cover 2-3 times — it became my Bible. I also sought advice from comic book enthusiasts who read the script and reviewed the draft illustrations. Before long I’d added Kasey Pierce, a freelance comic editor, to our team — a couple of years later we got married!

Click here to read the rest of this article on Substack!


Announcing: 365 Ways to be More Stoic

A new book on Stoicism by Tim LeBon and Kasey Pierce

Happiness, serenity, and fulfillment, according to Stoicism, are all within your control.

We’re delighted to announce the new book written by Tim LeBon, with editor Kasey Pierce, 365 WAYS TO BE MORE STOIC, published by John Murray Press, is now available for preorder from all good bookstores! Check out the listing on Amazon or visit the publisher’s website for other online retailers.

The hardback is due for publication in the UK on 10th November, and the ebook edition will also be released on that day in the UK, US, and internationally. (The US hardback can be pre-ordered now but will be released in 2023.)

The Amazon US Kindle edition is currently discounted by an amazing 65% — so don’t miss out on a bargain. You’ll also find discounts in other regions and bookstores. This book is eligible for Amazon’s preorder price guarantee, which basically means the sooner you order it the more likely you are to get it at an even better price!

“Spend a year with Tim LeBon learning ways to be more Stoic. It may change your life, for the better.” — Massimo Pigliucci, Prof. of Philosophy at the City College of New York, author of How to Be a Stoic

365 WAYS TO BE MORE STOIC is a full year’s worth of daily inspiration, tools, stories, actions, and rituals that will guide you to a meaningful life, filled with happiness. It is a simple, list-driven, practical guide that will allow you to immediately begin putting Stoic wisdom into practice in your daily life. Each short chapter makes Stoicism fun to read about and easily digestible, presenting ideas in engaging, bite-size chunks.

Immerse yourself in stoicism right from the first chapter, through prompts, concepts, challenges, inspiration, quotes, examples, quizzes and case-studies. You’ll learn to navigate through the controllable and inevitable. You’ll develop constructive ways to handle frustration, adversity and even your own mortality. You’ll learn habit-forming strategies, pick up helpful concepts, and uncover tips for lasting change. This fun and engaging manual will help you live like a Stoic in the modern world.

We’re pleased to see that it is currently #1 bestseller in the Amazon US Hot New Release category for Greek and Roman Philosophy.

365 WAYS TO BE MORE STOIC focuses on the small stuff you can do every day to live a happier and wiser life. Because when you get the little things right, the big things follow.

Want to learn more? Please feel free to contact Kasey with any questions.

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Books Stoicism

Announcing: 365 Ways to be More Stoic

Happiness, serenity, and fulfillment, according to Stoicism, are all within your control.

We’re delighted to announce the new book written by Tim LeBon, with editor Kasey Pierce, 365 WAYS TO BE MORE STOIC, published by John Murray Press, is now available for preorder from all good bookstores! Check out the listing on Amazon or visit the publisher’s website for other online retailers.

Read the rest of this post on Substack…